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Government Of Assam Health & Family Welfare

Success Stories

Assam: Special Communication Campaign

Focus of the Campaign

  • Infected and effected infant and children to be tracked into EID (Early Infant Diagnosis).
  • Minimizing stigma and discrimination.
  • Special focus on migrant-dominated areas, red light areas and inter-State border pockets.
  • Tracking of LFU (lost to follow-up) cases in to treatment and other services.


  • Increase of footfalls in ICTCs and also during the HIV-testing camps conducted along with NHM’s 104.
  • Uncovered HRGs and general population in hard to reach areas were covered, and many uncovered hotspots were identified during the campaign.
  • As the stakeholders were sensitized, stigma and discrimination against PLHIVs were reduced. No new case of stigma & discrimination reported from the district till date
  • Overall awareness level of the population about HIV/AIDS, STI/RTI, condom use and social protection schemes for PLHIVs were raised and misconceptions regarding HIV/AIDS were also cleared during the camps.
  • Condom promotion was done successfully as the population became aware about the HIV and STI prevention